WordPress & WooCommerce development, migration & maintenance

A clean restart on your own server, with your existing database. Instead of patching an old, slow, or insecure hosting setup, I rebuild your WordPress or WooCommerce site from scratch on a Hetzner server in Europe. Your products, orders, and customer data stay identical. Only the foundation gets clean.

How It Works

The idea is simple: don't tinker with the old system while it's live. Build a clean setup in parallel and only switch over once everything works.

• New setup on Hetzner: Fresh WordPress and WooCommerce installation on my European server, current versions, cleanly configured
• Database import: Your existing database (products, orders, customers, content) is imported, so the site looks and works exactly as before
• Test & approve: You review the new system in peace before anything goes live. The old site keeps running unchanged in the meantime
• Go-live via DNS switch: When everything's right, the domain points to the new server. No risk for the live site
• Remote maintenance: Because the site runs on my server, I can handle updates, backups, and security patches directly

The advantage: the old installation stays completely untouched. If anything isn't right during the move, you can switch back to the old state at any time.

What I Optimize

WordPress websites get slow and insecure over time. Too many plugins, outdated themes, missing cache configuration. I fix that:

• Performance: Set up caching (Redis, page cache), optimize images (WebP conversion, lazy loading), identify and replace unnecessary plugins
• Security: Update WordPress core and plugins, close security gaps, set up login protection
• Plugin audit: Which plugins are outdated, insecure, or redundant? Often 5 plugins can be replaced by one
• Custom plugin development: When no existing plugin fits, I develop a tailored solution

WooCommerce Specialist

WooCommerce is more than a shop plugin: a full e-commerce platform that needs to be configured properly. I specialize in demanding WooCommerce setups:

• Custom checkout flows: Optimized checkout process that reduces cart abandonment
• Payment integration: Stripe, PayPal, Klarna, and other payment providers cleanly integrated
• B2B pricing: Customer-specific price lists, volume pricing, minimum order quantities
• Product configurators: Complex products with variants, options, and calculations

My product Headless shows how deep I am in WooCommerce architecture: it completely decouples the frontend from WordPress and uses WooCommerce purely as a backend API.

Typical Problems I Solve

Most WordPress projects come to me with similar problems:

• Slow shops: Load times of 3 seconds and more. After optimization, typically under 1 second
• Plugin conflicts: 30+ active plugins blocking each other. I clean up and consolidate
• Security vulnerabilities: Outdated plugins with known weaknesses. I update and harden the system
• Outdated themes: Themes that haven't been updated in years. I migrate or modernize

The result: a WordPress that's fast, secure, and maintainable again. On a server I have remote access to, so I can check in regularly without you having to schedule an appointment every time.