THOUGHTS & INSIGHTS
From the field: about web development, AI, and infrastructure.
Comparisons
Articles
WooCommerce development: agency, freelancer or DIY?
Three paths to WooCommerce development, honestly compared: when DIY is enough, when an agency earns its money and when a specialised freelancer is the best choice. With decision matrix.
Having a WooCommerce store built: what matters in 2026
Want a WooCommerce store built or an existing one extended? What to watch for in developer, cost, performance and maintenance, and when custom or headless is really worth it.
Is your online store ready for AI search?
More and more customers let an AI assistant do the searching, one that reads stores and recommends products. Can an AI even understand your store? Here is how to test it, and the levers that actually matter.
Building your own AI phone agent: FreeSWITCH, a SIP trunk and a custom voice pipeline
From an Austrian SIP trunk through FreeSWITCH to a sentence-streaming pipeline with Anthropic, Groq and Google STT/TTS. Plus: why SIP ports must never stay open.
Hetzner vs AWS vs Netcup: Hosting Comparison for Austrian SMEs
Three hosts, three philosophies, three price levels. Current prices, verified specs, GDPR assessment, no affiliate hype.
GDPR Checklist for Business Websites in Austria 2026
An honest checklist: cookie banners, data processing records, server location, analytics, forms. What you must implement, and what is myth.
WordPress or Custom Development: Which Is Right for My Project?
WordPress covers 80% of use cases, but not all. When a custom solution with Next.js makes sense and when WordPress is the better choice.
How Do I Integrate AI Into My Small Business?
A practical step-by-step guide for SMEs: Which AI tools are worth it, what they cost, and where to start. No hype, with real-world examples.
How Much Does a Professional Website Cost in Austria in 2026?
From freelancer quotes starting at €800 to agency solutions at €15,000+: an honest overview of website costs in Austria with concrete pricing examples.
Headless WooCommerce: Performance boost for e-commerce
Standard WooCommerce is measurably slow. Headless architecture with Next.js as frontend delivers sub-400ms load times, but it's not worth it for every store.
AI integration for SMEs: what actually pays off
AI is no silver bullet. Here are the specific use cases that deliver ROI, with real numbers from AllesWurst and Baseloq.
Why I run SaaS on my own server instead of the cloud
Hetzner CPX22 at €6/mo vs. AWS t3.medium at ~€80/mo. The 12x factor is just one of the reasons for running your own servers.