THOUGHTS & INSIGHTS
From the field — about web development, AI, and infrastructure.
Comparisons
Articles
Building your own AI phone agent: FreeSWITCH, a SIP trunk and a custom voice pipeline
From an Austrian SIP trunk through FreeSWITCH to a sentence-streaming pipeline with Anthropic, Groq and Google STT/TTS. Plus: why SIP ports must never stay open.
Hetzner vs AWS vs Netcup: Hosting Comparison for Austrian SMEs
Three hosts, three philosophies, three price levels. Current prices, verified specs, GDPR assessment — no affiliate hype.
GDPR Checklist for Business Websites in Austria 2026
An honest checklist: cookie banners, data processing records, server location, analytics, forms. What you must implement — and what is myth.
WordPress or Custom Development — Which Is Right for My Project?
WordPress covers 80% of use cases, but not all. When a custom solution with Next.js makes sense and when WordPress is the better choice.
How Do I Integrate AI Into My Small Business?
A practical step-by-step guide for SMEs: Which AI tools are worth it, what they cost, and where to start — no hype, with real-world examples.
How Much Does a Professional Website Cost in Austria in 2026?
From freelancer quotes starting at €800 to agency solutions at €15,000+ — an honest overview of website costs in Austria with concrete pricing examples.
OpenClaw: The AI Agent That Works For You — And How to Set It Up
OpenClaw is an AI agent platform that works for you 24/7 — emails, scheduling, tasks. The problem: setup is complex. The solution: openclaw.markusstoeger.com.
Headless WooCommerce: Performance boost for e-commerce
Standard WooCommerce is measurably slow. Headless architecture with Next.js as frontend delivers sub-400ms load times — but it's not worth it for every store.
AI integration for SMEs — what actually pays off
AI is no silver bullet. Here are the specific use cases that deliver ROI — with real numbers from AllesWurst and Baseloq.
Why I run SaaS on my own server instead of the cloud
Hetzner CPX22 at €6/mo vs. AWS t3.medium at ~€80/mo — the 12x factor is just one of the reasons for running your own servers.