Build an Online Shop: WooCommerce & Headless for DACH
Planning your online shop
We discuss your product range, variants, shipping, payment methods and existing systems. You receive a quote with an agreed scope. I build new WooCommerce shops and take over existing ones when you need technical support or further development.
Classic WooCommerce or headless?
A classic WooCommerce shop combines management and presentation in WordPress. A headless shop keeps WooCommerce for products and orders but uses a custom Next.js frontend. This gives us room for specific buying flows and product presentations. Whether the extra development and maintenance are worthwhile depends on your requirements.
Plugins and existing integrations
Plugins may still be needed for administration, APIs and business logic. The custom frontend does not automatically load their previous theme or widget files. Required API calls still depend on backend performance. We check payment methods, shipping, taxes, discounts, customer accounts and ERP integrations individually.
Improving an existing shop
Before rebuilding, I review images, scripts, plugins, database, caching and hosting. Targeted optimisation may be enough. I prepare larger changes on a test copy. For migrations, we plan data synchronisation and account for orders placed during preparation.
Checking performance and SEO
We agree on the pages and flows to test: homepage, categories, products, cart and checkout. Comparison measurements use documented conditions. Existing URLs, redirects, metadata and structured data are part of migration planning. I do not promise a particular loading time, Lighthouse score or increase in sales in advance.
Headless in practice: ROC Sports
I built a new Next.js frontend for ROC Sports. WooCommerce and JTL-Wawi remain connected for shop management and data synchronisation. The project includes variants, volume and unit prices, Stripe payments and a partner programme. Blog posts still come from WordPress too.
Ongoing support: AllesWurst
I built the WooCommerce specialist shop for butcher supplies and have supported it since 2018. This reference shows shop development and long-term technical support. The agreed support scope, hosting and server maintenance are quoted separately.
Scope, implementation and handover
You receive a written quote for the agreed features. Before launch, we test the planned payment methods and order flows. You then receive the agreed access, the source code for custom development and an introduction. Hosting, domains and ongoing support are separate items.
Frequently Asked Questions
WooCommerce or custom solution: which fits me?
WooCommerce is robust, GDPR-friendly and has a large plugin ecosystem. The best choice for most SMBs. Custom solutions only pay off for very specific requirements.
Which payment providers can be integrated?
All common ones: Stripe, PayPal, Amazon Pay, Klarna, Sofortüberweisung. The selection depends on your audience and cart volume.
Can an existing shop be migrated?
Yes, I take over your existing database cleanly to new infrastructure (Hetzner in Europe). Products, orders and customers stay identical, only the foundation gets modern.
Related Services
- Headless WooCommerce · A dedicated Next.js storefront with WooCommerce as the backend. Requirements, use cases and trade-offs explained.
- Website for Your Business · No website yet or your old one is outdated? I create professional, fast websites: ready to go, mobile-friendly and SEO-optimized. Ideal for tradespeople, restaurants, local businesses and service providers.
Related comparisons
- WooCommerce vs Shopify: Which platform fits in 2026? · Shopify from €24 a month plus fees, WooCommerce with no licence cost on your own server: costs, GDPR, ERP integration and switching compared.