Build an Online Shop — WooCommerce & Headless for DACH

Your own online shop or making an existing WooCommerce system faster and more modern. Whether building new or optimizing — I take your e-commerce to the next level.

Two paths to your shop

Depending on your budget, requirements, and timeline, there are two options:

• Option A: Classic WooCommerce — Proven, flexible, and extensible with thousands of plugins. Ideal for shops with a manageable product range that want to go online quickly. WordPress as CMS, WooCommerce for the shop, Stripe or PayPal for payments
• Option B: Headless with Next.js — Maximum performance and flexibility. WooCommerce as backend, Next.js as frontend. Load times under 500ms, Lighthouse 95+, unlimited design freedom. Ideal for large product ranges or when a unique user experience is desired

Both options have their merits. I advise you honestly on which is the better choice for your project. Sometimes a classic WooCommerce shop is the right answer — and sometimes the investment in headless pays off from day one.

What's included in every shop

Regardless of which option you choose — these features are always included:

• Product management — Easy creation and editing of products, categories, variants, and images
• Payment processing — Stripe and PayPal as standard, additional providers on request. Secure, PCI-compliant, automatic invoices
• Responsive design — Over 70% of buyers shop on mobile. Your shop looks perfect on every device
• SEO — Product pages with structured data, clean URLs, and optimized meta tags. So your products appear in Google search

WooCommerce optimization

Already have a WooCommerce shop that's slow, outdated, or insecure? Instead of patching an old system while it's running, it almost always makes more sense to rebuild the shop cleanly — on a dedicated VPS (Hetzner, for example) with a current WooCommerce version, a clean plugin stack, and modern server configuration. The existing database is imported, so products, orders, and customers stay identical.

• New VPS server — A dedicated Hetzner VPS in Europe that I have remote access to via Claude Code. Updates, backups, and optimizations run directly through me
• Performance tuning — Caching, image optimization, database cleanup, CDN setup. Typical improvement: from 3+ seconds to under 1 second load time
• Plugin audit — Which plugins are slowing the shop down? Which are insecure or redundant? The rebuild only installs what's actually needed
• Security hardening — WordPress and WooCommerce are frequent attack targets. Clean setup with secured login, file permissions, API access, and automatic updates

The advantage: the old shop stays completely untouched during the switch and only goes live via DNS change once everything fits. Project costs depend on scope — I prepare an individual quote after a brief analysis of the existing setup.

Real example: AllesWurst

AllesWurst is a B2B wholesale business with thousands of products (SKUs). The existing WooCommerce shop was slow, confusing, and barely usable for B2B customers. The solution: a headless rebuild with Next.js as the frontend:

• 400ms load time — Instead of 2.8 seconds, product pages now load in under half a second
• AI product advisor — Customers describe what they're looking for, and the AI finds matching products from thousands of items
• B2B features — Customer-specific pricing, volume discounts, minimum order quantities, quick ordering by article number
• Lighthouse 95+ — Perfect performance scores despite thousands of products

AllesWurst shows what's possible when you keep WooCommerce as the backend but completely rethink the frontend. The investment paid for itself quickly through higher conversion rates and happier customers.