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WhatsApp Business Automation for Businesses in Austria & DACH

Automate customer communication, bookings, and support via WhatsApp. Your customers are already messaging you on WhatsApp — now your business responds automatically, intelligently, and around the clock.

What I automate

WhatsApp is the channel your customers prefer. Instead of forcing them into forms, emails, or phone queues, you meet them where they already are:

  • Customer inquiries — Automatic responses to common questions about opening hours, prices, availability. The AI understands natural language and responds contextually
  • Appointment booking — Customers book directly via WhatsApp. The system checks availability, suggests alternatives, and confirms the appointment
  • Order confirmations — Automatic updates on order status, delivery times, and tracking information
  • FAQ responses — The 80% of inquiries that keep recurring are answered immediately — without any employee intervention

The goal isn't to replace personal contact but to automate routine tasks. Complex inquiries are seamlessly forwarded to an employee — with the conversation history, so the customer doesn't have to repeat themselves.

Real example: Baseloq

Baseloq is my own SaaS product and demonstrates what's possible with WhatsApp automation. It's a WhatsApp-based workforce management solution where WhatsApp serves as the primary channel for all communication:

  • Automated shift scheduling — Employees receive their shift schedules via WhatsApp and can directly confirm or request swaps
  • Vacation requests — Vacation request via WhatsApp message, automatic availability check, approval by supervisors via WhatsApp
  • Sick leave — A short message suffices. The system automatically notifies the shift manager and searches for a replacement
  • 25 languages — Every employee communicates in their language, translation runs automatically

Baseloq processes hundreds of WhatsApp messages daily, fully automated. Employees don't need to install an app or visit a portal — WhatsApp is enough. This reduces the barrier to entry to zero.

Integration with existing systems

WhatsApp automation reaches its full potential when connected to your existing systems:

  • CRM connection — Customer data is automatically updated in the CRM, conversation histories documented
  • Booking tools — Calendly, Acuity, or your own booking system — WhatsApp becomes the booking channel
  • Databases — Product availability, prices, inventory levels — queried in real time and communicated to customers
  • Email — Parallel email notifications if desired. Documents via email, communication via WhatsApp

I build the integration individually for your setup. Not a one-size-fits-all solution that only half fits, but a tailored connection that matches your processes exactly.

Costs and requirements

For WhatsApp automation, you need:

  • WhatsApp Business API access — I help you with the application and setup
  • Meta Business verification — Your company must be verified with Meta (takes 1-3 business days)
  • Dedicated phone number — A dedicated number for the business account

Implementation costs depend heavily on scope — which systems get connected, how many automation scenarios are covered, and how deep the AI integration goes. So there are no flat-rate prices, only individual quotes. On top of that come the ongoing costs for the WhatsApp Business API (Meta charges per conversation, typically a few cents per conversation).

Frequently Asked Questions

Do I need the WhatsApp Business API?

For real automation, yes. The simple WhatsApp Business app is fine for manual communication, but automated flows and bot replies run on Meta's official WhatsApp Business API.

Is WhatsApp Business Automation GDPR-compliant?

Yes, with proper implementation. That means: clear opt-ins, transparent data processing records, and using the official WhatsApp Business API. I set that up correctly from the start.

Can the automation connect to my CRM or shop?

Yes — WhatsApp can be connected to CRM systems, WooCommerce, booking tools or internal APIs. We plan the concrete integration in the initial call based on your tech stack.

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